Why design?

Some of the fastest-growing companies in the world (Nike, Airbnb, Uber and the like) have made design a strategic advantage. The research suggests that organisations that incorporate their customers' needs into their businesses make nearly 2x more revenue and shareholder returns than their competitors. With this, demand for UX/UI, product and web designers is rapidly growing, especially at the early stage. And so we are launching Design Chapter – to give you the tools to design and build the products of tomorrow.

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We've built an immersive program to learn design principles and methodologies from some of the world's most successful startups and tech companies.

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What you'll get

Selected Design Chapter applicants will be a part of a 4-week online program featuring 8 live sessions that will cover: 

– The design thinking process

– Human-centred design 

– Understanding the user (user personas, the customer journey, and more) 

– Testing (prototypes, hypothesis testing, and more) and key metrics 

– Building with a lean team and budget 

– Different roles and pathways into design 

– Practical and relevant case studies and applications for startups 

Cohort members will also expand their networks with ambitious design leaders and the growing Folklore community of Chapter alumni, experts and startup builders (hundreds of people!). You’ll build a set of meaningful relationships with other practitioners in similar roles working in similar environments and eagerly looking for their next opportunity. Who knows, you might just meet someone who you go on to found the next best (and aesthetically on point) company.