About Folklore

Startups are not 'small big' companies; they're an uninsulated journey into the unknown. As former founders and builders, we've lived the ups and downs of this journey.

We understand what it takes to move mountains, fight fires and celebrate small victories – and to do that day after day, year after year. 

Our ambition is to be the investors we wish we had. We are a tight-knit team for our founders, a coach in their corner and a long-term partner. 

That’s what it takes to start and scale a business from vision to folklore. That’s what we offer early-stage founders, and that’s why we invest first.