Most of our investments have been pre-revenue, right at the start. We lead rounds, but don’t worry, if you've already taken investment, we should still talk.
When we invest, we're known for being eyes wide open, not fingers crossed. We want to understand what you want to achieve and how to make that happen.
After we invest, we want you to be in charge. We’ll be there for important decisions and to support you along the way.
We're sector-agnostic, which encourages founders to open our eyes to what's next.
We're excited for founders to teach us about the future they envision, particularly if they're pushing boundaries in these areas
SaaS isn't dead. And we are always looking for great software companies, so if you’re coding something special, we want to know about it.
If your work seeks to transform healthcare with AI, diagnostic data, new clinical processes or computational biology, let's talk.
We've invested in flying robots, computer vision, and automation driven by AI. We're super excited by the relentless advancement of productivity.
The evolution of assets, ownership, connection and markets is challenging our assumptions of value. We want to create this opportunity with you.
Our ambition is to be the best investors we wish we had.
As former founders and builders, we've lived the ups and downs of the startup journey. We understand what it takes to move mountains, put out fires, and do it day after day.
We're a tight-knit team for our founders, a coach in the corner, an expansive network, and a long term investor. That’s what it takes to start and scale a business. That's what we offer founders.
We don’t know everything, but we've learned a thing or two over time. This wisdom allows us to help founders when it matters, those big opportunity moments - and we're a partner to help you make those key decisions.
Unlike some investors, we don't want to run your company for you. We invested in you because you're best placed to achieve your vision.
From the moment we invest, we help you to access all our community can offer. You'll join our network of founders, operators, investors and advisors who you can access from your very early stages through to hyper growth.
We’re there when you’re on the ropes and up against it. Sometimes that’s handling an external issue, or helping a team move forward after a disagreement. We’ll help you clear the fog and make sense of the path ahead.
We believe in backing visionary founders and the catalytic power of teams, right from the beginning.
We look for founders who are obsessed with building the company of their dreams, and delivering a product they believe the world needs.
We know time is everything, and fundraising shouldn't get in the way of velocity.
The first thing we try to understand is whether we're equally excited by what you want to achieve, and whether we'll want to work together for the next 10 years.
If we’re all good on fit, we'll go on the following investment journey together
We want to understand who you are, what drives you, your vision, and why your company is important to you and your customers. If it’s a ‘no’ from us, you’ll get that quickly, with feedback, so you can keep moving.
We'll explore your assumptions, understand your competitive advantage, anything that could stop you from succeeding, how you'll use the funds you raise, and work out where we can support you.
Together, we’ll lean in on product, roadmap, metrics (if they exist!), and key gaps and opportunities. This may include a few meetings, product walkthroughs, and visits. You’ll meet more Folklore team members and our Partners.
Over the course of working together, we form a deep understanding of you and your company. This is presented in an IC meeting where a final investment decision is made.
Once we get sign-off (hooray!), we’ll provide a term sheet, our timelines, and complete due diligence (e.g. legals, IP ownership, etc). Our terms are pretty straightforward and based on the AIC open source docs.
We work with the very best lawyers who reflect our values, are familiar with startups, and more importantly, keep the costs down while making sure we’re all set up to succeed.
This is the part we love the most. You get ready to grow, we get ready to help. There’s no waiting around for months like some other firms - you'll receive funding within a week of the docs being signed.
We'll always act transparently and as a custodian of your company and your vision. No matter how hard things get, we ask that you do the same. Let’s go and build something amazing.