We believe in backing visionary founders and the catalytic power of teams, right from the beginning.
We look for founders who are obsessed with building the company of their dreams, and delivering a product they believe the world needs.
We know time is everything, and fundraising shouldn't get in the way of velocity.
The first thing we try to understand is whether we're equally excited by what you want to achieve, and whether we'll want to work together for the next 10 years.
If we’re all good on fit, we'll go on the following investment journey together
Intro Meeting
We want to understand who you are, what drives you, your vision, and why your company is important to you and your customers. If it’s a ‘no’ from us, you’ll get that quickly, with feedback, so you can keep moving.
Second Meeting
We'll explore your assumptions, understand your competitive advantage, anything that could stop you from succeeding, how you'll use the funds you raise, and work out where we can support you.
Deep Dive
Together, we’ll lean in on product, roadmap, metrics (if they exist!), and key gaps and opportunities. This may include a few meetings, product walkthroughs, and visits. You’ll meet more Folklore team members and our Partners.
Investment Committee
Over the course of working together, we form a deep understanding of you and your company. This is presented in an IC meeting where a final investment decision is made.
Term Sheet
Once we get sign-off (hooray!), we’ll provide a term sheet, our timelines, and complete due diligence (e.g. legals, IP ownership, etc). Our terms are pretty straightforward and based on the AIC open source docs.
Formalities
We work with the very best lawyers who reflect our values, are familiar with startups, and more importantly, keep the costs down while making sure we’re all set up to succeed.
Let's Go!
This is the part we love the most. You get ready to grow, we get ready to help. There’s no waiting around for months like some other firms - you'll receive funding within a week of the docs being signed.
After That
We'll always act transparently and as a custodian of your company and your vision. No matter how hard things get, we ask that you do the same. Let’s go and build something amazing.
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