A strong brand is built on consistency, clarity, and a compelling identity and brand guidelines support you achieve this. Access Folklore’s brand guidelines as a starting point to define your visual and messaging standards, helping you create a brand that is both recognisable and trusted. By following these principles, founders and teams can develop a cohesive brand presence that strengthens customer connections and supports sustainable growth, while ensuring internal ease of staying "on brand".

A strong brand is built on consistency, clarity, and a compelling identity and brand guidelines support you achieve this. Access Folklore’s brand guidelines as a starting point to define your visual and messaging standards, helping you create a brand that is both recognisable and trusted. By following these principles, founders and teams can develop a cohesive brand presence that strengthens customer connections and supports sustainable growth, while ensuring internal ease of staying "on brand".