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Campfire toolkit

We have curated a library of resources and tips to maximise your output, success and processes.

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Revenue
Growth
Engineering
Finance and legal
Investment
Product
Comms and brand
People and culture
Company building

Top picks

Defining coding practices for your team and company
Fireside with Cameron Adams, Co-Founder of Canva, discussing building and scaling products
A template guide to building your company strategy

All resources

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A PR briefing template for meetings with journalists
Comms and brand
A candid conversation on building and managing high performing teams
Company building
People and culture
A comprehensive employee handbook
People and culture
A guide to effective business planning via a winning strategy
Company building
A guide to formulating this convertible security with a SAFE note
Investment
Finance and legal
A salary band/level framework to align salary levels organisation wide
People and culture
A structured company wide performance review process
People and culture
A structured hiring process for organisational efficiency and hiring success
People and culture
A tangible and effective EVP guide
People and culture
A template Deed of IP/IP transfer agreement
Finance and legal
Company building
A template guide to building your company strategy
Company building
A template job advert and job description to attract talent and manage expectations
People and culture
A template subscription agreement for the purchase of shares
Investment
Finance and legal
A template to demonstrate your marketing focus on a page
Comms and brand
A template to use when reporting to your investors
Company building
Access Folklore's brand guidelines as a starting point for your brand
Comms and brand
Company building
Access Folklore's tone of voice as a reference for your brand
Comms and brand
Additional terms that apply to a SAFE note for a VC and startup
Investment
Finance and legal
An ESOP letter for your employees
Company building
Finance and legal
An ESOP rules template outlining your ESOP structure
Company building
Finance and legal
An example employment agreement
People and culture
Finance and legal
An introduction to design systems
Comms and brand
Company building
Product
Best practices guide for reporting to your investors
Company building
Brendan Humphreys discusses his personal journey and the growth journey of Canva
Company building
Product
Build a transparent and structured internship program
People and culture
Build product confidence, validate decisions and measure impact
Company building
Product
Build, evolve and integrate positive company culture
People and culture
Building a pricing strategy
Product
Revenue
Company building
Building a sales function and landing early sales
Growth
Revenue
Company building
Building internal structure for maximising growth
Growth
Company building
Circular resolution for formal decision making
Company building
Finance and legal
Commercial growth strategies
Growth
Company building
Commonwealth statutory declaration form
Finance and legal
Considerations for building a community
Comms and brand
Company building
Considerations for writing concisely
Comms and brand
Content calendar template
Comms and brand
Company building
Craft a compelling EVP to attract, engage and retain top talent
People and culture
Crafting meaningful mission, vision values for startups
Company building
People and culture
Create a brand where top employees come to you
People and culture
Creating accessible and inclusive designs
Comms and brand
Product
Defining coding practices for your team and company
Engineering
Company building
Developing as a strategic Engineering leader (applicable to all aspiring leaders)
People and culture
Engineering
Different customer acquisition strategies for growth
Company building
Growth
Revenue
Do's and don'ts for crisis communications
Comms and brand
Effectively implement PLG across your company
Product
Growth
Company building
Engagement survey example questions
People and culture
Examples of good branding and where to start
Comms and brand
Exploring different avenues of funding
Investment
Fireside with Cameron Adams, Co-Founder of Canva, discussing building and scaling products
Product
Company building
GTM strategies to drive growth and revenue
Growth
Revenue
Growth marketing techniques to super-charge growth strategy
Company building
Growth
Comms and brand
Guidelines for governance, share management, and adherence to the Australian Corporations Act
Investment
Finance and legal
How a startup should DD an investor
Investment
How investors will DD a startup
Investment
How to approach a PR campaign
Comms and brand
How to demonstrate thinking on content frequency
Comms and brand
How to optimise and scale the sales engine
Growth
Company building
Identify and optimise growth opportunity
Growth
Company building
Identify, mitigate, and navigate different risks
Company building
Key inputs for marketing strategy
Comms and brand
Launching, landing and expanding revenue
Revenue
Company building
Leading and scaling a high performing remote engineering team
Engineering
Company building
Legal implications for an Aus-flip to the US
Finance and legal
Company building
Lessons from a Eucalyptus and Koala designer
Comms and brand
Product
Maintain business continuity with effective onboarding and offboarding
People and culture
Maximise new hire productivity and align expectations
People and culture
Company building
Maximising the value of advisory boards and boards of directors
Company building
Messaging considerations for communicators
Comms and brand
New hire onboarding for managers
People and culture
Option pool calculator
People and culture
Finance and legal
Company building
PR considerations and press release template
Comms and brand
Principal terms of a proposed investment
Company building
Investment
Product prioritisation and delivery methods for startups and scaleups
Company building
Product
Protect you and your company with the right insurances
Company building
Finance and legal
Resolve performance concerns via a performance improvement plan (PIP)
People and culture
Risk register spreadsheet
Company building
Finance and legal
Scale people, teams and productivity frameworks for growth
People and culture
Growth
Shareholders agreement of deed
Finance and legal
Stand out to attract and retain talent via incentives
People and culture
Strategies for productivity, engagement, and retention
People and culture
Structuring, implementing, and communicating your ESOP
Company building
Successful brand strategies to attract talent
People and culture
The art and science of product discovery
Product
The details and considerations of raising a round
Investment
UX/UI considerations when shipping product early and often
Comms and brand
Product
Using data driven design for product development
Comms and brand
Product
What to include and how to create a board pack
Company building
Work health and safety (WHS): Ensure your company is safe and compliant
People and culture
Working with VCs and investor relationship management
Investment

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