Securing your first customers is one of the toughest challenges in a startup’s journey. In this video, Mark Tanner, founder of Qwilr, shares his firsthand experience and proven strategies for landing early sales and developing a scalable sales function. He delves into the importance of deeply understanding customer needs, building trust, and refining your sales approach to drive growth. Whether you're a founder or part of an early sales team, this session offers valuable insights into how Qwilr successfully grew by staying close to its customers and uncovering the motivations behind their purchasing decisions.

Securing your first customers is one of the toughest challenges in a startup’s journey. In this video, Mark Tanner, founder of Qwilr, shares his firsthand experience and proven strategies for landing early sales and developing a scalable sales function. He delves into the importance of deeply understanding customer needs, building trust, and refining your sales approach to drive growth. Whether you're a founder or part of an early sales team, this session offers valuable insights into how Qwilr successfully grew by staying close to its customers and uncovering the motivations behind their purchasing decisions.