A clear PR strategy builds brand credibility, increases visibility, and shapes public perception. This document serves as a foundational guide to outline key messaging, media targets, and outreach strategies that will help achieve your PR goals. Whether developed individually for initial alignment or collaboratively as a team, this framework provides a structured approach to engaging with journalists, securing media coverage, and driving brand awareness. By leveraging this resource, startups can ensure consistency in communications, maximise press opportunities, and establish a strong presence in their industry.
A clear PR strategy builds brand credibility, increases visibility, and shapes public perception. This document serves as a foundational guide to outline key messaging, media targets, and outreach strategies that will help achieve your PR goals. Whether developed individually for initial alignment or collaboratively as a team, this framework provides a structured approach to engaging with journalists, securing media coverage, and driving brand awareness. By leveraging this resource, startups can ensure consistency in communications, maximise press opportunities, and establish a strong presence in their industry.
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